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Industries / Alcohol

Alcohol

Alcohol brands compete on shelf and online through the quality of their product presentation - the clarity of glass, the richness of label design, and the precise play of light across a bottle. FrameKit produces photorealistic imagery that captures all of this without the complexity or cost of a traditional studio setup, making it easier to scale across SKUs, seasonal variants, and new markets.

FrameKit
£0bn UK alcohol market annual retail value
£0 average cost of a professional bottle shoot
0% reduction in costs with FrameKit
Challenge

Alcohol brands manage some of the most visually demanding products in retail. Bottles require precise lighting to render glass transparency, liquid colour, and label detail accurately — and with product ranges that span dozens of SKUs, commissioning individual shoots for every variant quickly becomes impractical and expensive.

Solution

FrameKit gives alcohol brands a 3D-first approach to product photography. Every bottle, label, and liquid can be rendered with accurate material properties - glass refraction, foil embossing, liquid translucency - producing results that match what a professional photographer would achieve, at a fraction of the time and cost.

Results

Brands using FrameKit can keep imagery consistent across their full portfolio, iterate freely on packaging changes without reshooting, and produce campaign-ready assets fast enough to support new product launches and seasonal campaigns without bottlenecks.

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