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Sahara
Sahara is a UK-based brand producing a premium spirit that revives and reimagines Mahia — an ancestral Moroccan fig-based spirit with a hint of aniseed — for contemporary drinkers; crafted in small batches with organic ingredients and sustainable practices, Sahara reflects Moroccan hospitality, culture and heritage, is positioned as both a sipping spirit and a cocktail ingredient, and aims to introduce Morocco’s rich traditions to the global cocktail scene through quality, storytelling and cultural connection.